About Us

We put the fun in functionality

Dancewear should be fit for purpose, but fashion should be fun, bold and classy. We believe in finding the sweet spot that marries these elements creatively and thoughtfully. Shape up with us, as we take you through refreshing possibilities that look and feel fabulous.

Guiding principles


 We listen.


The dance scene has evolved and so have we. What worked for yesteryears may no longer withstand the test of time. We know exactly what you need, because we heard it first-hand – from you. And also because we are movers ourselves.                                        


We experiment. 


In fashion as in dance, we love pushing boundaries. At Supertone, we never say no to experimenting. Every day, we allow the world to take us by surprise, reinterpreting our observations and ideas into a style statement.



 We perfect.




Bold as we are, you can be sure we never scrimp on fabric, fit or workmanship. We know how important these are to carry you through hours of dancing and years of washes. We might be guilty of taking a wee bit more time to perfect our craft – but trust us, good things are worth the wait.